"Exactitudes kicked off 14 years ago when Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek noticed that their city’s youth were expressing their mass nonconformity by wearing nearly identical outfits.
(The name is a mash-up of exact and attitude.)
The project grew exponentially from there — you’ll meet tattoo babes, grannies, punks, and preppies — and its excellent website now includes subjects from London and Paris.
(They, too, look eerily alike.) 
The overall effect is cool but disconcerting."
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