Recession Got You Down? SUCK IT UP!

Two short articles (op-eds?) from Drew McLellan of McLellan Marketing Group.

Seemed pretty insightful to yours truly.

Shame on you advertisers!

As you'll recall, I said I thought it was up to the businesses of this country to ignore the doomsday talk and get out there and behave our way out of the recession.  We need to be smart but we need to grow our businesses just like we've always done.  By investing in good people, good products and good services.

So that's why I find some of the recent ads I've seen so alarming. 

...

A local ad here from a company that sells pool tables and accessories has the owner on camera, talking about he's taken a beating during the recession...so he is being forced to sell his wares practically at cost, just to pay the wholesaler's note.

Come on! 

For a very small group of people, that's a true statement.  But when the media...and now the advertising constantly tells all of us that we should be dismal and dread our mail -- we are just adding to the malaise of this country.  We're making it worse.

I think I'll start behaving my way out of this recession right now! 

(by shopping)